Choosing the right channel for engaging with customers is key to delivering the best customer experience. But how do you decide? When is it right to automate customer contact on a digital channel and when should the human touch remain a priority? Do you ask the customer how they want to engage with you, or do you set an overarching strategy and stick to it?
Following extensive market research across a variety of industries, Arum and Sigma Connected have produced an exclusive report to answer these questions and others, looking at how digital and voice work together to shape the best customer experience and drive the right outcomes.
We recently ran a webinar to talk through the key takeaways from the report. You can view the webinar and download the report summary by filling out the form below.
Watch the webinar and download the key findings