Events
arum approved webinar: Flexys on designing digital journeys
arum newsroom · · 1 minute read
UK
The FCA's research on digital design for financial products looks at the online customer journey. With Consumer Duty embedded, the regulator is clamping down on sludge and deceptive design.
In this session, arum and Flexys experts explore the FCA’s findings and look at the difference between harmful ‘sludge’ and ‘positive friction’, as well as how the Flexys software can help you design, test and monitor your digital journeys throughout the entire customer lifecycle, and how to use the data from Flexys to identify friction points, support vulnerable customers and build an evidence trail that focuses on good customer outcomes.
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