Eventsarum approved webinar: Financial Cloud on AI-armed customers
AI has transformed financial services, but not in the way most expected.
arum · 19 November 2025
Collections and recoveries technology, AI and data.
Technology · Financial Cloud CRM
Financial Cloud CRM holds the single customer view, the workflows and the payment orchestration behind lending, BNPL, servicing and collections. We help you turn a platform that can do a great deal into an operation that does the right things automatically.
About Financial Cloud CRM
Financial Cloud CRM is technology made by Financial Cloud. It is used for lending, servicing and collections, bringing customer information, workflows and payment orchestration together.
Technology we assessTechnology implementationTechnology optimisation
Where the value stalls
Financial Cloud CRM is bought to bring the customer into one place. Accounts, contact history, payments and arrangements stop living in four systems, and everyone can finally see the same thing.
That is worth having. It is also where a lot of implementations stop. The data is unified and the workflow is still a list of tasks for a person. Payment links go out by hand. Arrangements are keyed rather than offered. The self-service and IVR payment options exist and go unused, so the contact centre still carries the volume.
The gap is rarely the platform. It is that nobody has redesigned the journey since go-live.
Our approach
Five stages to move work from your people to your platform.
What improves
Why arum
We do not resell the platform and take no implementation revenue from it.
A general CRM review will not tell you how arrears, forbearance and vulnerability should behave. Ours does.
We can stay to design the journeys and assure the delivery, rather than hand over a document.
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